This week just got better for Rihanna. On Sunday she debuted her collaboration with River Island aptly titled Rihanna for River Island, today marks her 25th birthday, and today also marks the day that Riri is embarking on a new “creative partnership” with M.A.C. Cosmetics. This girl puts in work, it’s only Wednesday, there’s still 3 more days left in the week!
WWD reported that M.A.C. and Rihanna have creatively partnered for RiRi Hearts MAC., four limited edition color collections set to launch throughout 2013. This collection marks a first for both Rihanna and M.A.C., being that Rihanna has never partnered with a cosmetics giant such as them, and M.A.C. has never worked with a celebrity on a long-term collaborative effort before.
“RiRi Woo“, a play on the brand’s iconic ‘Ruby Woo’ shade, is the signature lip color that each collection will be built around. ‘RiRi Woo’ will launch first, online and at Rihanna’s ‘Diamonds Tour’ performances at Barclays Center on May 4th-5th. The remaining three color collections will follow, throughout summer, fall, and the holidays. So all of Rihanna’s loyal navy will have a chance to get there perfectly manicured hands on the entire collection. The summer collection will be sold online, and the fall and holiday will be sold in stores.
CREATIVE PARTNERSHIPS ARE THE NEW BLACK. Gone are the days of just having a famous face endorse your product, these celebs are actually putting in the work and effort to make it just as much their brand than the brands themselves. And I love it! I’m very excited to see this collection and what it has to offer. In any event, it can’t be nearly as bad as her fash trash collection for the River Island. Sorry RiRi, Miss Monet was not a fan. But something tells me I will be of this. Stay tuned…..