Designer, Phillip Lim had no idea how big his name was going to be when he debuted his first fall collection in February 2005. Fast- forward to 2013 and 3.1 Phillip Lim is seen on the bodies of celebrities, in countless issues of Vogue, and on September 15, the clothing racks of Target.
Born in Thailand in 1973, Lim had no idea that designing was his calling. “I never equated the love of clothes with being a fashion designer. In fact, being a fashion designer was not in my universe, it was only about how clothes made me feel and the potential I saw in changing the clothes I owned. I can remember as early as 8 years old, picking out my own clothes, asking my mother to alter the clothes I had, and the passion I felt when I would have the perfect outfit.” That passion led him to become the creative genius that singlehandedly transformed the world of fashion by offering designer quality pieces at contemporary prices.
Lim took on an internship at Katayone Adeli which, later, turned into a job as a design assistant. From there he went on to design for Paul Frank Industries before launching Development in 2000 with business partners Andy Crane and Stuart Gaddis. Development was a small label created for the girl in her twenties who appreciates a more simple design with easy shapes and basic colors. Lim spent his weekends working out of a garage to build the line he helped create, the first collection brought in six figures worth of orders, a definite premonition of the many successes to come.
4 years and some creative differences later, Lim had ended his tenure with Development. He was unemployed for a mere 24 hours when he received a call and plane ticket to New York from longtime friend, and CEO of a textile manufacturing company that worked with Development, Wen Zhou. 3 days, a taxi cab, and $750,000 later 3.1 Phillip Lim was born, the 3.1 symbolized their age at the time.
3.1 Phillip Lim debuted in February 2005, showcasing a fall collection that instantly won over journalists and buyers alike. After the success of the fall line, Lim created an accessories collection in September of the same year. From that point on the successes were one after another for the label, with Lim collecting countless awards. Buyers were filling up boutiques and department stores, within six months,sales reached $2.8 million, everyone wanted a piece of his “classic, but twisted” style. Along with the womenswear and accessories line, he also launched menswear, childrenswear, swimwear, lingerie, and even an organic clothing line aptly titled, Go Green Go.
Today, 3.1 Phillip Lim is one of the most celebrated and coveted labels of our time, known in over 45 countries and over 400 boutiques, the world is simply in love with Mr. Lim. Target has recently joined in on the fun, with a long awaited collaboration, 5 years in the making. 3.1 Phillip Lim for Target is set to debut September 15, and the line is already predicted to be a sell out. Which should come as no surprise for the modest, and stylish visionary that is Phillip Lim.