And Rihanna’s reign continues. Fresh off of her 13th 1 single on the Billboard charts, Rihanna is putting her modeling skills to use by starring in the Spring ad campaigns of Balmain. This comes as no surprise to fans of Rihanna, the famous bad girl is frequently seen wearing the latest and greatest from the French fashion house. Olivier Rousteing, Balmain’s creative director has made no secret in his love for the Barbadian beauty, often siting her as his muse. “When the woman that inspires you wears your creations, your vision feels complete.”
Shot in New York by Inez van Lamsweerde and Vinoodh Matadin, the ads are expected to appear in fashion magazines in the new year. Olivier Rousteing and Balmain are a match made in fashion heaven, ever since he took over in 2011 my love for the label has only gotten deeper. It comes as no surprise that Rihanna would be chosen to be a part of the brilliance that is Balmain.
The fashionable merger comes right after Givenchy’s Riccardo Tisci named Erykah Badu as the newest face of the Spring Givenchy ads. With models making their way back on the covers of magazines and celebrities modeling for high fashion brands, 2014 appears to be the year of change.
What do you think of Rihanna appearing in Balmain’s newest ads? Are they a MESS or a YES?